PC
Celebrity EndorsementPetal & Co.
Build category credibility for a new D2C fragrance brand with a high-visibility endorsement.
10 weeks
Duration
22.7M
Reach
31.5M
Impressions
5.2%
Engagement
₹2.1Cr
Revenue Impact
6.1x
ROI
The Campaign
We negotiated and produced a celebrity endorsement campaign paired with a supporting wave of 18 mid-tier creators, coordinating a multi-channel rollout across Instagram, YouTube, and in-app placements.
“The rollout felt seamless — from talent negotiation to the final post, every detail was handled for us.”
Divya Chandran
Brand Manager, Petal & Co.
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